Google Ads aimed at calls and bookings, not clicks
Search ads reach people at the moment they need you. They also spend money quickly on the wrong searches if nobody is watching. We build campaigns around the services you want more of and measure them by calls, forms and bookings.
How does Google Ads work for a local business?
Google Ads shows your business at the top of search and Maps results when people nearby search for your services, and you pay when someone clicks or, with Local Services Ads, when they contact you. A2B sets up campaigns in your own account and measures them by calls and bookings.
What are Search and Maps campaigns?
Tight keyword groups for each service, negative keywords to keep out job seekers and DIY searches, ad schedules that match when you can answer, and location settings that match where you actually work.
What are Local Services Ads?
For eligible trades and professions, we handle setup, verification paperwork, profile content and lead disputes, so the Google Guaranteed or Google Screened badge works for you.
How do you measure Google Ads results?
Calls and forms are tracked back to the campaign and keyword. Budget moves toward what produces work and away from what doesn't.
What's included in Google Ads?
- Account build or rebuild
- Campaign structure, keywords, ads, extensions and conversion tracking.
- Weekly management
- Search term review, bids, budgets and ad testing.
- Local Services Ads
- Setup, profile upkeep and lead disputes where eligible.
- Monthly report
- Spend, leads, cost per lead and what we're changing next.
Scope and fees are agreed in writing after the consultation. Ad spend, where it applies, is paid by you directly to the platform.
Questions about Google Ads
Who pays Google?
You do, directly, on a card in your own ad account. Our management fee is separate, so you can always see exactly what was spent on ads.
What budget do I need?
It depends on your industry and market. We'll look at real search volume and click costs for your area during the consultation and recommend a starting budget you're comfortable with.
Works well with
Websites
Fast, mobile-first sites built to turn visits into calls, bookings and form leads.
Learn more →SearchLocal SEO & listings
Google Business Profile, Maps and directory listings kept complete and consistent.
Learn more →AdvertisingFacebook & Instagram ads
Ads that reach nearby customers before they start searching.
Learn more →ReputationReviews & reputation
Ask more happy customers for reviews and reply to every one.
Learn more →
Find out what's holding your marketing back
Book a free consultation and we'll look at your Google profile, reviews, website and ads with you, then tell you what we'd fix first. No obligation either way.