Know what makes the phone ring
If you can't tell which ad or listing produced a call, every budget decision is a guess. Tracking numbers and conversion tracking connect each call, form and booking to where it came from.
What is call tracking?
Call tracking gives each marketing source its own phone number, so you can see which ads, listings or pages make the phone ring. A2B sets up tracking numbers that forward to your line, optional call recording, and one plain monthly report of calls and leads by source, with what each one cost.
How do tracking numbers work?
Separate numbers for Google Ads, your Business Profile, Facebook and your website, all forwarding to your existing line. Your main number stays on your listings.
Is call recording useful?
Optional call recording, where the law allows and with the right disclosures, so you can hear how leads are handled and which questions come up most.
What is in the monthly report?
A short report and a call: what was spent, what came in from each source, what we changed and what's next.
What's included in Call tracking & reporting?
- Tracking setup
- Call tracking numbers, form tracking and analytics.
- Ad platform connections
- Conversions sent back to Google and Meta so their systems learn from real leads.
- Missed-call alerts
- Instant notice when a lead call goes unanswered.
- Monthly review
- A written summary plus a short call with your account manager.
Scope and fees are agreed in writing after the consultation. Ad spend, where it applies, is paid by you directly to the platform.
Questions about Call tracking & reporting
Will tracking numbers hurt my listings?
Not when set up correctly. Your main number stays as the primary number on your Google Business Profile, and tracking numbers are added the way Google recommends.
Can I see the data myself?
Yes. You get your own login to the reporting dashboard and the tracking account.
Works well with
Websites
Fast, mobile-first sites built to turn visits into calls, bookings and form leads.
Learn more →SearchLocal SEO & listings
Google Business Profile, Maps and directory listings kept complete and consistent.
Learn more →AdvertisingGoogle Ads
Search, Maps and Local Services Ads managed around calls and booked work.
Learn more →AdvertisingFacebook & Instagram ads
Ads that reach nearby customers before they start searching.
Learn more →
Find out what's holding your marketing back
Book a free consultation and we'll look at your Google profile, reviews, website and ads with you, then tell you what we'd fix first. No obligation either way.